Case study:

How a B2C shop multiplied its gift card sales whilst increasing both existing and new customers

With clear visibility, automated processes and gift card logic that is perfectly integrated into the checkout.

  • +200% gift card growth +40% higher average basket value 48-hour go-live without IT effort
How a B2C shop multiplied its gift card sales whilst increasing both existing and new customers
These shops trust us

Starting point

The shop already had gift cards, but they were barely visible, hidden deep in the footer and not integrated into the customer journey. Many customers wanted to buy gifts but couldn’t find an offer or abandoned the process because it was too complicated. The result was:
  • wasted revenue potential
  • weakened seasonal peaks
  • high manual effort

our approach

Increase visibility


  • Gift card shop prominently displayed in the header & footer
  • Integration into product pages and checkout
  • Gift logic clearly communicated
  • Seasonal campaigns (Christmas, Valentine’s Day, Black Friday)

Automate processes


  • Digital delivery in seconds
  • Automatic invoicing
  • No manual processing by support
  • Gift cards as a fully-fledged payment method in the shop

Activate revenue streams


  • Gift card codes for the entire shop
  • Product bundles as gift options
  • B2B packages for corporate customers (employee gifts)
  • Campaign giftcards for retention and re-engagement

Ready to go in two days and an immediate magnet for revenue and guests

Our RESULTS

+200–600% gift card growth

Through clear visibility, gift logic and checkout integration.

+20–40% higher average basket value

Customers spend significantly more than the gift card value when redeeming.

Up to 10 %

liquidity that is available and tied to the business.

From gift card to revenue driver in just 48 hours. How GutscheinWERFT made this possible

With a fully integrated gift card process ready to go in 48 hours, a simple offer became a tangible revenue magnet:

Book your analysis

  • Fully automated gift card shop
  • POS integration
  • Campaign and visibility modules
  • Reporting and KPI dashboard
  • 48-hour go-live without any IT effort

How much potential does your customer base hold?

We analyse your value streams in 30 minutes, free of charge and with no obligation.

How much potential does your customer base hold?