Trusted by leading hotels, resorts and hospitality brands
Starting point
The hotel had an existing gift card sales system, but without a clear strategy, visibility or KPI management. The share of total revenue stood at 0.6%. Processes were manual, and marketing was virtually non-existent. The real bottleneck: Gift cards were viewed as a by-product, not as a revenue driver. There was no system that combined visibility, automation and control. The turning point and management’s key question:
- How much liquidity do we actually generate through gift cards?
- And how much would be possible?
OUR APPROACH (3-step model)
Increase visibility
- Integration of the gift card shop into the website, social media and newsletters
- Placement at high-traffic touchpoints
- Seasonal campaign logic
Automate processes
- Fully automated online shop
- Digital payment processing
- Digital and print-on-demand delivery
- POS vouchers for in-store sales
- Automatic reporting
Control via KPI's
- Conversion tracking
- Shopping basket optimisation
- Revenue share monitoring
- Campaign performance
Ready to go in two days, and an immediate magnet for revenue and guests
Our RESULTS
€60,000 → €420,000
revenue increase: +600% growth and 4.2% share of total revenue
+30 – 70 %
guest impact: More direct bookings, higher average basket values and new guests through gift logic
100% digital processing
Operational benefits: Reduced workload for the team and transparent KPI management
From gift card to revenue driver in just 48 hours, how GutscheinWERFT made it possible
With a fully integrated gift card process ready to go in 48 hours, a simple offer became a tangible revenue and guest magnet:
- Fully automated gift card shop
- POS integration
- Campaign and visibility modules
- Reporting and KPI dashboard
- 48-hour go-live with no IT effort
How much potential does your hotel have?
We’ll analyse your potential in 20 minutes, free of charge and with no obligation.
